THE SEMANTICS OF FASHION ARE CHANGING
  • THE SEMANTICS OF FASHION ARE CHANGING
  • WE HAVE THE POWER TO REIMAGINE A BROKEN SYSTEM
  • CHANGE THE INFLUENCES, THE POSITIONING, THE PRESS STORIES, THE EDUCATION
  • MOTIVATE SUSTAINABLE FASHION, WE MUST BUILD A NEW DEMOCRATIC VISION
  • BE BRAVE AND REIMAGINE IT, CHANGE THE MARKETING LANGUAGE
  • TEAR DOWN THE ECHO-CHAMBERS, REFUSE THE HIERARCHICAL SYSTEMS
  • BUILD A NEW FUTURE, A SUSTAINABLE, DEMOCRATIC AND INCLUSIVE FUTURE
  • CHANGE THE FASHION CALENDAR AGENDA
  • SELL CREATIVITY, NOT MORE CLOTHES
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In 2020, amidst the global pandemic, Cattytay and Leanne-Elliott Young joined forces and launched IoDF, the Institute of Digital Fashion; an emblem for change in a broken system.

The two industry leads met whilst speaking on a Dazed panel for London Fashion Week discussing the future of digital fashion. Young and Cattytay voiced their mutual frustrations with the industry; the patriarchal structures in tech, the lack of diversity, the failures in innovation, the insipid activations in the fash-tech space, fashion weeks inaccessibility, the questionable sustainable practices and how there is a need to demystify digital craft an artisan.

This conversation birthed IoDF, the dynamic duo pledged to build an institute that could solve fashions archaic structures. Pushing technology as a solution to not just sell more clothes, but to disrupt the way the system concepts, produces, creates, broadcasts, educates and demands. IoDF is changing the system, asking questions and forging new solutions.

“Young and Cattytay are joining forces to steer fashion towards more sustainable and democratic practices by incorporating and innovating technology that will outlast the pandemic.”
- Office

“IoDF have created a future where the digital incubates the physical, where the two worlds can whirl around and compliment each other”
- Dazed

Leanne Elliott Young with CommuneEAST and Cattytay with Digi-Gxl were always ahead of the curve, and will continue to be”
- Show Studio

“The pioneering trailblazers ready to shake fashion week’s foundations”
- Dazed

Cattytay

Digital fashion pioneer, Cattytay is a self taught, London-based 3D designer.

Whilst studying Textile Design at Chelsea College of Art & Design, Cattytay found themselves frustrated with the physical constraints of their IRL fashion practice. Whilst working as Head of Digital Fashion and Fabrication at Merlin, they turned their attention to the digital world, becoming immersed within the 3D metaverse and soon was established as a dominant force.

In 2018 Cattytay founded DIGI-GXL, a community of womxn, trans, intersex and non-binary digital designers in what remains a male-dominated industry. The platform offers software technical guidance, industry advice and creative support to a queer community of creators.

Notable clients include: Balenciaga, Prada, Highsnobiety and Selfridges plus talent appearances for Adidas, Nike and Dazed.

Cattytay has had notable features in Dazed, It’s Nice That, Creative Review, Vogue, Business of Fashion, LOVE, Complex and WWD.

"Making waves in fashion’s digital realm is 3D Designer and Artist Cattytay.”
- Dazed

“Cattytay is changing the course of fashion.”
- Love Magazine

Accolades :

Winner of the Dazed x Design District Space
Dazed 100 nominee in 2019
Mentor on the Soho House Design award

Educator and public speaking :

UAL: London College of Fashion, London Fashion Week and SHOWstudio.

Leanne Elliott Young

Leanne Elliott Young is an industry lead, innovator, highly sought-after commentator recognised globally, on the topics of fashion futures, digital innovations, inclusivity in tech, sustainability, fashion-tech and industry disruption.

Young has spent 15 years inventing, incubating, installing creative concepts for future-facing living and fusing the established with progressive, youth-centric points. Spearheading experiential marketing and strategy for Nike at the iconic Room 72, Young directed and rolled out experiences worldwide within the Global Entertainment and Marketing team.

In 2015, Young co-founded, communeEAST with designer Richard Nicol bridging the gap between IRL and URL, forging solutions and activations in the worlds of AR and VR, directing live events, debates and strategic cultural partnerships.

Notable clients include: Condé Nast, Lexus, Samsung, Dazed, Adidas, Nike, Kenzo, British Council, Frieze Art Fair, The Selfridges Group, The V&A Museum, British Fashion Council.

Young has had notable features in Dazed, i-D, BoF, Vogue, Vogue Business, Guardian, BBC, GQ, Wallpaper, SHOWstudio, Jing Daily.

“A notable force leading what fashion will look like within the next decade.”
- SHOW Studio

“One of 50 creatives who are shaping the next 50 years.”
- Highsnobiety

Accolades :

Honorary patron at OUTSET and the ICA.
Committee/advisory board member at 50m, AUCart, Soho House, Young Women's Trust and Her Stories.

Educator and public speaking :

Cambridge University, UAL: London College of Fashion, Innovate UK, London Fashion Week and SHOWstudio.

  • Adidas
  • Andpeople
  • Alexander Wang
  • Art School LDN
  • August Getty Atelier
  • Balenciaga
  • British Council
  • British Fashion Council
  • Condé Nast
  • Dazed
  • Domino’s
  • Ellese
  • Elite World Group
  • Frieze
  • Highsnobiety
  • It’s Nice That
  • Lexus
  • Liam Hodges
  • LSN
  • Machine-A
  • Milk Studios
  • Nike
  • Samsung
  • Selfridges & Co
  • The Wing
  • Tomorrow LTD
  • UAL
  • V&A
  • WGSN
  • Central Saint Martins College of Art
  • CFS by Lablaco
  • CLO 3D
  • Dazed Media
  • Daz 3D
  • Machine-A
  • Assembly Hub
  • Cambridge University
  • Chelsea College of Arts & Design
  • Central Saint Martins College of Art
  • Condé Nast College
  • London College of Fashion
  • Istituto Marangoni
  • University of Middlesex
  • Parsons School of Design
  • University of Westminster
  • “An augmented reality shopping boutique is here, IoDF recreate the in-person experience lost over the past year amid lockdown.“
    – Vogue Buisness
  • “IoDF are building a new inclusive, diverse and sustainable IRL x URL reality. They are the key group in this conversation, mining this critical vein with sensitivity and depth.”
    – Forbes
  • “At the Institute of Digital Fashion part of our mission is to push forward for a new wave of virtual and physical representation that is beyond the traditions we know.”
    – Vogue Italia
  • “Beyond seasons, beyond prejudices, beyond reality. IoDF brings a new universe.”
    – WWD
  • “IoDF builds and delivers the impossible.”
    – Office
  • “3D clothes and VR fashion week: meet IoDF, the duo making them happen.”
    – Dazed
  • “IoDF have entered a new digital reality, exceeding physical restraints with their 3D models and influencers.”
    – Vogue
  • “IoDF are steering fashion towards more sustainable and democratic practices by incorporating and innovation technology that will outlast the pandemic.”
    – Wallpaper
  • “IoDF’s innovative way to present a fashion week that will be almost entirely digital shows us a glimpse into the future of how fashion weeks, and stores could operate going forward.”
    – Culted
  • “The avatars featured in the digital space represent the marginalised and under-represented.”
    – SHOW Studio
  • “This digital gender-fluid catwalk demonstrates digital’s potential to drive innovation and inclusivity in the face of adversity.”
    – Hunger
  • “Nothing showed off a sense of unity more than the Institute of Digital Fashion and Soho boutique Machine-A’s."
    – Wallpaper
  • “IoDF have big ideas when it comes to merging the IRL and URL landscapes of fashion; they seek to offer up alternatives to all that came before.”
    – Dazed
  • info@institute-digital.fashion
  • (+44) 7944 - 751843
  • Wilson Oryema (HE/HIM)

    Wilson Oryema (HE/HIM)

    Wilson Oryema is an artist, writer, and entrepreneur.

    Oryema’s work primarily focuses on the theme of human consumption and the different ways it impacts human behaviour and the environment. Wilson explores this through various mediums including, text, image, documentary, and more.

    Oryema is a Co-Founder of the social change initiative, Regenerative Futures, as well as Surface Tension, a platform built to realise the positive impact of materials on the body. Oryema is also a Brand Ambassador for Green Future Project and Allbirds.

    Notable clients include : The Serpentine Gallery, The Guardian, Eco-Age, LOVERBOY, North Face Japan, A-COLD-WALL* and British Vogue.

    Oryema has had notable features in Dazed, i-D, Vogue Business, The Guardian, AnOther, WWD, BBC and Vogue.

    BREANNA KILPACK (THEY/THEM)

    BREANNA KILPACK (THEY/THEM)

    Breanna is a long-time activist and lifetime member of the LGBTQ+ community. They have their undergraduate degree in video game development from the University of Utah and in 2017 they lead the first student team to publish a virtual reality game from the program. They currently work as a production coordinator at Daz 3D where both their career and their biggest passion are combined to revolutionize tech for a massively inclusive future.

    FASHION FUTURES for URL and IRL :
    :