THE SEMANTICS OF FASHION ARE CHANGING
  • THE SEMANTICS OF FASHION ARE CHANGING
  • WE HAVE THE POWER TO REIMAGINE A BROKEN SYSTEM
  • CHANGE THE INFLUENCES, THE POSITIONING, THE PRESS STORIES, THE EDUCATION
  • MOTIVATE SUSTAINABLE FASHION, WE MUST BUILD A NEW DEMOCRATIC VISION
  • BE BRAVE AND REIMAGINE IT, CHANGE THE MARKETING LANGUAGE
  • TEAR DOWN THE ECHO-CHAMBERS, REFUSE THE HIERARCHICAL SYSTEMS
  • BUILD A NEW FUTURE, A SUSTAINABLE, DEMOCRATIC AND INCLUSIVE FUTURE
  • CHANGE THE FASHION CALENDAR AGENDA
  • SELL CREATIVITY, NOT MORE CLOTHES
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INSTITUTE OF DIGITAL FASHION

Institute of Digital Fashion [IoDF]: an emblem for change creating the new vocabulary for fashion’s metaverse futures. Providing world-class immersive digital solutions, strategies and innovations, IoDF are pushing for a more inclusive, sustainable and diverse IRL x URL reality.

Through AR, VR, UX, NFTs, digital try-ons, research papers and metaverse consultancy, IoDF delivers innovations that take the industry beyond its comfort zones, building 360 world solutions.

Holding 6 Industry Firsts, IoDF are noted as the global leaders in digital fabrication, IRL x URL experiences, clothing, avatar, environments, diverse digital representation and immersive VR AR and WebXR. Born to push tech-use toward a more democratic and sustainable future, IoDF offers a platform and manifesto to restructure how technology and digital are used from creation to consumer. Via education, activations and discourse, IoDF’s work is moving the industry beyond its hierarchical traditions.

PRESS

“Making the metaverse happen: The rapid rise of IoDF” - Vogue Business

“IoDF is building a new inclusive, diverse and sustainable IRL x URL reality. They are the key group in the conversation, mining the critical vein with sensitivity and depth." - Forbes

“The Institute of Digital Fashion is masterminding fashion’s transition to the metaverse.” - Vogue Runway

“IoDF have created a future where the digital incubates the physical, where the two worlds can whirl around and compliment each other”
- Dazed


CATTYTAY

Cattytay is the Creative Director and Co-Founder of Institute of Digital Fashion. As a queer self taught 3D designer and artist, Cattytay is globally recognised as the first pioneer of digital fashion. Spearheading the conversations in the industry on inclusivity, diversity and digital fashions future.

Cattytay specializes with world class expertise in garment fabrication and simulation and is an expert and lead in Clo3d, marvelous Designer, Zbrush and Daz3d

Cattytay has been working in fashion tech since graduating in Textile Design at Chelsea College of Art 2016, holding roles at Merlin entertainment within clothing dev to then building a notable community for 400+ 3D makers Digi-gxl. The platform for women, Queer, non binary and trans folk, offering software, technical guidance, industry advice and creative support to a queer community of creators.

Seen as the stakeholder in building an inclusive space for makers in the fashion arena.
Clients include, Louis Vuitton, A Cold Wall, Balenciaga, Alexander Wang, NIke, Adidas, Vogue, Highsnobiety, Rick Owens.

Cattytay has had notable features in Dazed, It’s Nice That, Creative Review, Vogue, Business of Fashion, LOVE, Complex and WWD.

PRESS

"Making waves in fashion’s digital realm is 3D Designer and Artist Cattytay.”
- Dazed

“Cattytay is changing the course of fashion.”
- Love Magazine

ACCOLADES :

Winner of the Dazed x Design District Space
Dazed 100 nominee in 2019
Mentor on the Soho House Design award

EDUCATOR AND PUBLIC SPEAKING

UAL: London College of Fashion, London Fashion Week and SHOWstudio.


LEANNE ELLIOTT YOUNG

Leanne Elliott Young is the CEO & Co-Founder of Institute of Digital Fashion.

Young the ‘Metaverse mama’ is noted globally as the lead innovator and commentator on the topics of metaverse, digital fashion innovation, inclusivity in tech, web3 sustainability and NFTs.

Building business cases and creative concepts for the future; an inclusive, diverse, decentralised and sustainable one.

Young is C-suite executive, female founder and academic, that works within strategic creative and business development innovation for IRL x URL digital fashion creations and metaverse centric showcases.

The industry lead co founded IoDF as ‘ an emblem for change’ namely due to frustrations with the industry; the patriarchal structures in tech, the lack of diversity, the failures in innovation, the insipid activations in the fash-tech space, fashion week’s inaccessibility, the questionable sustainable practices in the industry and how there is a need to demystify digital craft and artisan.

Young sits as a global leader, keynote speaker, and commentator delivering insights and statistics in metaverse futures.

As seen on global platforms such as vogue business, Forbes, Vogue, BOF, Jing Daily, Face, Dazed, Office NYC, New Scientist and the Guardian; As a commentator and writer.

Speaking at a government level for UK trade on the metaverse and Web3’s economic potential.

Managed general project budgets over 2.3M. Project managed teams of 20+. Owning, negotiating and writing talent and partnership contracts and handling global territory deliverables.

Spending over 15 years creating strategic concepts for future facing living, fusing the established IRL with progressive URL, youth-centric points. Since graduating has held prestigious contracts with Nike; Global entertainment team on experiential marketing to Selfridges luxury store building retail innovation.

Clients include: Meta, Condé Nast, Vogue Italia, Calvin Klein, PVH, Tommy Hilfiger, Farfetch, Tomorrow group, Prada, Gucci, Balenciaga, Richard Quinn, Adidas, Nike, Kenzo, H&M, Decentraland, Clo3d, Daz3d, Snap, Rolls Royce, Lexus, Absolute, Pernod Ricard, British Council, Frieze Art Fair, Auroboros, Soho House Group, The Selfridges Group, Barbican, The V&A Museum, British Fashion Council.

PRESS

“A notable force leading what fashion will look like within the next decade.”
- SHOW Studio

“One of 50 creatives who are shaping the next 50 years.”
- Highsnobiety

ACCOLADES

Honorary patron at OUTSET and the ICA.
Committee/advisory board member at 50m, AUCart, Soho House, Young Women's Trust and Her Stories.

Named within the Futures 100 Innovators longlist, global disruptors and change-makers creating the future across 10 sectors.

Judge and Innovation Lead for Vogue Singapore x TAFF Singapore Innovation Prize

Circular Fashion VR Summit: Innovation Hub

EDUCATOR AND PUBLIC SPEAKING

Cambridge University, UAL: London College of Fashion, UAL: Central Saint Martins, Parsons, Harvard, Innovate UK, London Fashion Week and SHOWstudio.

  • Absolut UK
  • Adidas
  • Andpeople
  • Alexander McQueen
  • Alexander Wang
  • Art School LDN
  • August Getty Atelier
  • Axel Arigato
  • Barbican
  • Balenciaga
  • BMW
  • British Council
  • British Fashion Council
  • Browns
  • Canda Goose
  • Calvin Klein
  • Condé Nast
  • Culted
  • Dazed
  • Decentraland
  • Domino’s
  • Ellese
  • Elite World Group
  • Farfetch
  • Foundation Louis Vuitton
  • Frame
  • Frieze
  • Gucci
  • Highsnobiety
  • H&M
  • Heat
  • It’s Nice That
  • ISKO
  • Lexus
  • Liam Hodges
  • Louis Vuitton
  • LSN Global
  • Lukso
  • Machine-A
  • Madaluxe Group
  • Marks & Spencers
  • Mercedes
  • Meta
  • Milk Studios
  • M&C Saatchi
  • Nike
  • Nocta
  • P.E Nation
  • Pernod Ricard
  • Richard Quinn
  • Prada
  • Puig
  • Roksanda
  • Rolls Royce
  • Royal Salute
  • Samsung
  • Selfridges & Co
  • Show Studios
  • Snapchat Inc
  • Soho House
  • Spring Studios
  • The Wing
  • Tomorrow LTD
  • Tiktok
  • UAL
  • V&A
  • Vestiaire Collective
  • Vogue Business
  • Vogue Italia
  • Vogue Singapore
  • WGSN
  • Whitechapel Gallery
  • Central Saint Martins College of Art
  • CFS by Lablaco
  • Clearpay
  • CLO 3D
  • Dazed Studio
  • Daz 3D
  • Dematerialised
  • Financial Times
  • Gt&i
  • Machine-A
  • Vogue Singapore
  • Assembly Hub
  • Cambridge University
  • Chelsea College of Arts & Design
  • Central Saint Martins College of Art
  • Condé Nast College
  • London College of Fashion
  • Istituto Marangoni
  • University of Middlesex
  • Parsons School of Design
  • University of Westminster
  • “An augmented reality shopping boutique is here, IoDF recreate the in-person experience lost over the past year amid lockdown.“
    – Vogue Buisness
  • “IoDF are building a new inclusive, diverse and sustainable IRL x URL reality. They are the key group in this conversation, mining this critical vein with sensitivity and depth.”
    – Forbes
  • “At the Institute of Digital Fashion part of our mission is to push forward for a new wave of virtual and physical representation that is beyond the traditions we know.”
    – Vogue Italia
  • “Beyond seasons, beyond prejudices, beyond reality. IoDF brings a new universe.”
    – WWD
  • “IoDF builds and delivers the impossible.”
    – Office
  • “3D clothes and VR fashion week: meet IoDF, the duo making them happen.”
    – Dazed
  • “IoDF have entered a new digital reality, exceeding physical restraints with their 3D models and influencers.”
    – Vogue
  • “IoDF are steering fashion towards more sustainable and democratic practices by incorporating and innovation technology that will outlast the pandemic.”
    – Wallpaper
  • “IoDF’s innovative way to present a fashion week that will be almost entirely digital shows us a glimpse into the future of how fashion weeks, and stores could operate going forward.”
    – Culted
  • “The avatars featured in the digital space represent the marginalised and under-represented.”
    – SHOW Studio
  • “This digital gender-fluid catwalk demonstrates digital’s potential to drive innovation and inclusivity in the face of adversity.”
    – Hunger
  • “Nothing showed off a sense of unity more than the Institute of Digital Fashion and Soho boutique Machine-A’s."
    – Wallpaper
  • “IoDF have big ideas when it comes to merging the IRL and URL landscapes of fashion; they seek to offer up alternatives to all that came before.”
    – Dazed
  • [email protected]
  • (+44) 7944 - 751843
  • Zee Kilpack (they/them)

    Zee Kilpack (they/them)

    Zee Kilpack is a VR developer, LGBTQIA+ activist and Production Coordinator at Daz 3D, a free 3D software and marketplace which aims to drive efforts at the forefront of digital identity and expression.
    Zee is a long-time activist and lifetime member of the LGBTQ+ community. They have their undergraduate degree in video game development from the University of Utah and in 2017, they lead the first student team to publish a virtual reality game from the program.

    Kilpack’s work focuses on inclusion, namely advocating for more LGBTQ+ and non-cis representation within virtual worlds. Spearheading the Daz 3D Pride Parade Bundle, Zee's work contributes to revolutionizing the tech space and building a more inclusive future.

    Kilpack has had notable features in Forbes, PAPER, Dazed, VICE, OkayAfrica, NYLON and ELLE.

    Ryan Teng (he/him)

    Ryan Teng (he/him)

    Ryan Teng is the VP of Business Development at CLO, a 3D design fashion software programme. A visual storyteller, Teng has had the privilege of passing on the story, vision, and culture of CLO Virtual Fashion to those who are excited about learning from each other to push the future forward together by using 3D as a mix of creativity, communication, and art.

    Teng’s work focuses on pushing technologies to create true-to-life garment visualisations through CLO’s software. Leading the drive in digital fashion, his work is revolutionizing the landscape, pushing for a more sustainable fashion future.

    Teng has had notable features in Vogue Business, Business Wire, Hypebeast, Jing Daily, WWD

    Dio Kurazawa

    Dio Kurazawa

    Dio Kurazawa is at the forefront of the war against waste in the fashion industry and is on a mission to minimise excess stock and implement sustainable practices within all areas of clothing production. Co-Founder of The Bear Scouts, an agency designed to help brands implement sustainable practices.

    Dio spends an incredible amount of his time researching and developing new processes and his eye for innovation is like no other. He is extremely passionate and, having worked in the fashion industry all his life, has devoted his time to advocating and implementing a responsible production line. In addition to his work at The Bear Scouts, Dio is an advisor for the Copenhagen Fashion Summit, The Copenhagen Fashion Week, Sustainable Board Member at GANNI a/s and Board Member at Fashion Open Studio. While he is a staunch advocate for change, it is always approached with kindness.

    Tom Grogan (he/him)

    Tom Grogan (he/him)

    Tom Grogan is a technologist, entrepreneur and lawyer.

    Tom works with some of the world’s most innovative organisations, helping to transform their service offerings using the latest technologies. He carved his reputation as one of the world’s foremost blockchain lawyers, helping to shape governments’ strategies and advise companies on their implementations. He now leads MDRxTech, the technology consultancy arm of The Mishcon de Reya Group, delivering “compliant by design” technology solutions with his team of software developers, management consultants, blockchain engineers, data scientists and designers.

    Tom chairs the Blockchain chapter of Tech London Advocates, a leading industry network of technology leaders, entrepreneurs, and experts. He has lectured at the University of Cambridge and UCL on policy, law and emerging technologies, and has addressed the EU Commission on its distributed systems strategy.

    Francois Souchet (he/him)

    Francois Souchet (he/him)

    Francois is BPCM.’s Global Head of Sustainability and Impact, where he supports clients in building and delivering ambitious impact strategies across the agency’s main disciplines worldwide.

    Before joining the agency, he initiated and led Make Fashion Circular at the Ellen MacArthur Foundation, establishing it as a truly disruptive force within the fashion industry, championing circularity. He has a long experience in advising organisations across sectors and geographies on circular economy and strategy, through his work with the Ellen MacArthur Foundation and before that with Accenture.

    Robin Douglas

    Robin Douglas

    Robin Douglas Westling, b. 1996, started working at the Swedish Fashion Council in June 2020 to lead the important work of a pilot study about "Racism, social sustainability and the lack of ethnic diversity within the Swedish fashion industry’'. In 2021 Westling got appointed as the organization’s Creative Director, combining his role at SFC with his work as a freelance stylist and consultant for the biggest fashion magazines, brands and institutions in the Nordics. Westling is a true visionary with a focus on bringing and developing emerging brands forward and fighting inequalities in the fashion industry.

    Norman Tan (he/him)

    Norman Tan (he/him)

    Norman Tan is an award-winning editor with 10 years of experience in luxury print and digital publishing. With a passion for storytelling that bridges fashion and technology, Tan continues to push boundaries as the current Editor-in-Chief of Vogue Singapore. He previously held the same role at Esquire Singapore for over two years and is widely regarded as the most digitally astute editor in the region.

    Teddy Pahagbia (he/him)

    Teddy Pahagbia (he/him)

    Teddy a.k.a Mr. Metaverse is one of the most influential people in the Metaverse. As a
    visionary thinker, a bold entrepreneur and a tech geek, his journey from an engineering
    background and having worked across many industries and government agencies,
    managing infrastructure, service design and digital transformation projects, has led him to
    the forefront of innovation.

    After more than 20 years of a corporate life, he launched BLVCK PiXEL, a Metaverse and
    Digital Innovation Consultancy based in Paris, at a time when the topic was still unheard
    from the public. The firm operates globally by using an interdisciplinary approach at the
    intersection of Technology and Anthropology, to unlock opportunities and create new
    ways in the digital age.
    Besides advising the largest and most iconic brands in the world on how to future-proof
    their business model, Teddy is an advocate of the use of technology for the greater good
    of humanity.

    He regularly speaks at business schools, prestigious universities and global tech events,
    spreading the word, evangelizing and educating on the future of the internet, commerce
    and socialization in a hyper-connected reality.

    Morten Grubak (he/him)

    Morten Grubak (he/him)

    Morten Grubak is Global Executive Creative Director, VICE / VIRTUE FUTURES

    In the last 12 months, Morten led the launch of Coca-Cola’s first NFT, founded VICE Media group's internal Innovation Lab: Virtue Futures, created a wearable report on digital fashion and established a Grands Prix-winning volunteer project to digitize Ukraine’s heritage.

    Morten is recognised as a credible authority in the field, having co-authored The Screenwear Paper — the first global report on consumer attitudes to virtual goods — and constructed the Metaverse’s first architect-drawn HQ in collaboration with the renowned innovators at Bjarke Ingels Group.

    With hundreds of media appearances a year, Grubak is an oft-requested speaker on culture-led brand action, creativity, and technology. Particularly in the web 3.0 space, where he stands out from the crowd by championing a cautiously optimistic approach to virtual worlds that considers them as a creative opportunity.

    Morten never takes the stage first, often ceding the spot to younger and more diverse colleagues. Under his watch, the creative leadership of Virtue Europe shifted from an all white and all male group to a predominantly female, BIPOC cast.

    FASHION FUTURES for URL and IRL :
    :